We Started Because People Were Being Sold To, Not Advised
Finance Advisor Option began in 2008, in the middle of a financial crisis that left thousands of Minnesota families holding loans they did not understand and investments they had never chosen. Our founders - a mortgage specialist, a certified tax preparer and a wealth planner - kept meeting the same problem: good people making expensive decisions because nobody explained the alternatives.
So we built a different kind of firm. One where the first conversation is always free, where we compare products from dozens of lenders and carriers instead of pushing a single brand, and where the advisor you meet on day one is the same person who answers your call in year five.
Today we serve more than 12,500 individuals, families and small business owners across 30+ states, and we have facilitated over $480 million in lending. What has not changed is our founding rule: if we would not recommend it to our own family, we do not recommend it to you.
Mission, Vision & Core Values
Our Mission
To make expert financial guidance accessible, understandable and affordable for every household - not just the wealthy.
Our Vision
A United States where no one takes on debt they cannot afford or misses a benefit they were entitled to.
Integrity
Full fee disclosure, honest eligibility feedback and the courage to say "you do not need this product".
Clarity
Every recommendation comes with a one-page plain-English summary of costs, risks and alternatives.
Eighteen Years of Steady Growth
From a two-desk office on Garfield Avenue to a full-service advisory team, our growth has been guided by client outcomes rather than product quotas.
Work With UsFounded in Minneapolis
Started as a mortgage and tax consultancy helping homeowners through the financial crisis.
Wealth & investment desk added
Introduced retirement and goal-based investment planning for salaried professionals.
Insurance and credit services
Partnered with national carriers and credit unions to complete our protection and lending range.
Fully digital advisory
Moved consultations, document upload and e-signing online - serving clients in 30+ states.
$480M lending milestone
Crossed 12,500 clients and $480 million in facilitated loans with a 98% satisfaction rating.
Growing with our clients
Expanding small-business advisory and financial literacy workshops across the Twin Cities.
The Advisors Behind Your Plan
Licensed specialists across lending, tax, investment and insurance - each with more than a decade of hands-on experience.
Robert Anderson
Mortgage and lending strategist with 22 years in consumer finance.
Laura Chen
Certified planner focused on retirement and education goal mapping.
Marcus Okafor
EA-credentialed specialist in individual and small business tax strategy.
Sofia Patel
Life, health and property cover analyst with a claims-first approach.